An Honour to Be Part of Something So Special
We were truly honoured to be chosen by Umberto Giannini for the launch of their brand new Wavy Whip curly hair collection. As a string ensemble made up of women who know a thing or two about curly hair ourselves, being invited to perform at this celebration felt like a perfect match — and one we will not forget in a hurry.
The event was held at a beautiful secret venue in Central London, and from the moment we arrived the atmosphere was electric. The space had been transformed into a stunning pink wonderland — think flowing silk drapes, marble tables dressed with feather trims, glowing candles, and the Umberto Giannini products displayed as works of art. Every detail had been considered, and we were delighted to be performing at the centre of it all.
Dressing the Part — Silver Sequins Meet Pink Branding
When it comes to product launch entertainment, every element matters — including what the musicians are wearing. With Umberto Giannini’s signature pink branding and beautifully considered pink theming running throughout the event, we chose our silver sequin dresses to complement the colour palette perfectly. The shimmer and sparkle caught the light beautifully and felt entirely in keeping with the glamorous, celebratory mood of the evening.
It is always important to us that our look enhances the event rather than competing with it, and we loved how our silver tones played off the pinks and warm lighting of the venue. When you enquire about hiring a string quartet in London, costume coordination is always something we are happy to discuss — presentation matters as much as the music itself.
Performing for Influencers and VIP Guests
The guest list was made up of influencers and VIPs, all there to be the first to experience the Wavy Whip collection. Performing our pop string quartet repertoire in a room full of people who live and breathe beauty, style, and culture made for a truly inspiring atmosphere. The energy in the room was joyful, celebratory, and deeply feminine — and the music matched it at every turn.
As a string quartet available for hire across London, we perform at all kinds of events — from weddings and corporate dinners to exclusive brand launches and private parties. This event reminded us just how powerful live string music can be in creating the right atmosphere for a product reveal. There is something about strings that adds instant elegance, warmth, and emotion to any space.
Celebrating Female Empowerment Through Music
The Umberto Giannini launch was all about celebrating femininity, confidence, and empowering women — and we were delighted to mirror that message through our set list. We performed exclusively female pop music throughout the evening, celebrating brilliant women in music through the language of strings.
From iconic anthems to modern chart hits, every song in our set was chosen to honour and uplift. It was a wonderful reminder of why we do what we do — music has the power to amplify a message, deepen an experience, and bring people together. An all-female ensemble performing an all-female set list at an event celebrating female empowerment felt genuinely meaningful.
“As ladies with curly hair ourselves, being part of the Umberto Giannini launch was a true honour — music, beauty, and girl power all in one unforgettable evening.”
The Wavy Dreamworld — A Brand Experience Like No Other
The branding for the event was simply stunning. Umberto Giannini had created ‘The Wavy Dreamworld’ — a fully immersive brand experience where every detail told a story about curls, waves, and the joy of embracing natural texture. The pink silk backdrops, the ornate signage, the feather-trimmed furniture, and the beautifully styled product displays all came together to create something truly memorable.
As professional musicians who perform at high-end events across London and beyond, we always appreciate when a client puts this level of thought and creativity into their event design. The Umberto Giannini team created something genuinely magical, and we felt proud to be a part of it.
Product Launch Entertainment in London
If you are planning a product launch, brand event, or VIP showcase in London and are looking for live entertainment that will elevate your guests’ experience, we would love to hear from you. Whether you need a full string quartet, a more intimate string trio, or a solo violinist, we offer bespoke packages tailored to your event and brand aesthetic.
We work with brands, PR agencies, and event planners across London to deliver live string music that is polished, professional, and perfectly suited to the occasion. Our pop string repertoire spans decades of chart music and we are always adding new arrangements — so whatever the vibe of your launch, we have something to match.
Thank You, Umberto Giannini
A huge thank you to the entire Umberto Giannini team for having us. It was a privilege to be part of such a beautifully curated event, and we genuinely loved every moment — from setting up in that incredible venue to performing for such an engaged and enthusiastic crowd. We look forward to many more product launches and brand events ahead.
If you are a brand looking to make your next launch unforgettable, get in touch — we would love to be part of it.